As an extremely competitive landscape, the retail and e-commerce companies are continually looking for ways to optimise their product and service offerings and provide the best customer experience possible.
This is why this time we are going to look into H&M Group’s data management journey. Alex Astrogold, H&M Group’s Data Management Architect portrayed the other side of the global retail brand’s data coin at Data 2020 Summit 2019.
Fashion retailers are increasingly turning to artificial intelligence (AI) for help in the quest to give customers what they want. Talking about AI in retail brings us to one of the most beloved brands in the fashion industry – H&M.