Holding the absolute dominance of the market, they operate in, and the hearts of their customers means also staying on top of innovation and being the first to embrace new technologies for the following world’s biggest and most beloved brands: Coca-Cola, Starbucks and The LEGO Group.
The first 2016 edition laid out the foundation for data-driven innovation and brought light to the macro drivers, the challenges, the implications and the solutions. Whereas, the 2017 edition showcased more practical case studies on “how” and real examples of putting data innovation into practice.
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