The passenger number is a crucial figure in railway operations that impact the overall functioning of the commuter railway traffic. But in the case of VR Group, Finland’s government-owned railway company, with over 14 million passengers carried on long-distance rail services only in 2019, predicting passenger number requires additional helping hand by machine learning.
Iiris Lahti, former Development Director – Data Utilization at Sanoma Media Finland will introducing the learnings and best practices of how to utilize data and machine learning in designing digital media services, content, marketing and better customer experiences.
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