Iiris Lahti, former Development Director – Data Utilization at Sanoma Media Finland will introducing the learnings and best practices of how to utilize data and machine learning in designing digital media services, content, marketing and better customer experiences.
It can’t be stressed enough that if your company wants to do the cool stuff with data like AI, machine learning, analytics, you have to have control over your data in a form of a solid data governance framework. It’s similar to wanting to build a fancy facade on your house, but you haven’t built the foundation – practically impossible.
This week, we focus on our other Chairwoman – Linda Borelius, CEO at Sparks AB. We don’t see Linda first time in this role, she was a Nordic Women and Data Summit Chairwoman last year too. In her opening remarks, she discussed her beginnings and decisions to start a career in data.
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