Iiris Lahti, former Development Director – Data Utilization at Sanoma Media Finland will introducing the learnings and best practices of how to utilize data and machine learning in designing digital media services, content, marketing and better customer experiences.
In today’s digitalisation-powered and data-driven, speed-of-light changing world, customers have become more demanding than ever. And companies are looking for solutions to place customers in the centre of their business and know them like the back of their hand. This is where customer-centric data science finds its place – as a strategy for improving, personalising customer experiences with data science and considering business from a point of view of individual customers.
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